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Anthem helped Bayer launch Aspirin Express Pack, a convenient, fast-acting pain relief product targeting a younger consumer. Aspirin is a brand name known around the world. To expand their reach to a younger audience, Bayer called on Anthem to help launch Aspirin Express Pack, a new version in a convenient format specifically targeted toward males aged 25-34.

Anthem developed a special handset packaging design for the "ultimate multimedia device" offered from Cingular Wireless to date. In efforts to appeal to a more mature consumer than most typical multi-media phones, Anthem created a design for the Cingular-exclusive LG CU500 cellular phone that evokes a clean, simple and sophisticated aesthetic, showcasing the product as hero.